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Archive for the ‘Formation discussions’ Category

08 May, 2009

Time for Action in Tennesee!

Posted by: annerothrock In: Board of Directors| The FAB| Uncategorized

In our post from April 14th, we mentioned rumors of an internet sales tax being whispered in the halls of the capitol. Well, now it is official - Tennessee has jumped on the “Amazon tax” bandwagon. SB 1741 and HB 1947 are the names of the proposed anti-affiliate legislation currently being discussed. More information about [...]

The Scope working group has finalized the PMA mission statement and our objectives for the first year.
PMA Mission
The Performance Marketing Alliance is the not for profit, trade association for the performance marketing industry.  Our core objective is to be a catalyst for industry growth by promoting best practices, establishing guidelines and standards, and increasing awareness [...]

10 Dec, 2008

Legal Representation

Posted by: admin In: Formation discussions

I am pleased to announce the selection of legal representation of the PMA: Jeffrey Tenenbaum of Venable LLP. Jeff and Venable represent over 600 non-profit clients worldwide, and Venable has a large division focused on the online world.  We spoke to a number of his clients and he comes highly recommended.
Jeff will assist us in [...]

The FAB met today and we spent some time talking to a potential legal representative who will help us with legal side of formation. This the second attorney interviewed, and we are continuing with our due diligence.
Here are some key milestones of the official formation:
Filing articles of incorporation
This is very basic and once filed, we [...]

13 Oct, 2008

We’re in 2008!

Posted by: admin In: Formation discussions

Recent comments pointed out that the posting date on the blog here shows 2007 as the dates. Have no fear - we’re busy now, in 2008, putting the PMA together. We’ve been working on this since April 2008, and all things considered, we’re making pretty good progress.
The admin side of this site shows 2008, and [...]

06 Oct, 2008

Quietly Busy!

Posted by: admin In: Board of Directors| Formation discussions| The FAB

I haven’t been keeping up on my posting, but the PMA volunteers have been extremely busy in the formation activities. After much debate, careful analysis and exhaustive review, we are getting very close to some huge milestones. The Formation Advisory Board (FAB) will be ratifying some key formation elements in the coming weeks:

Charter members levels, [...]

16 Sep, 2008

Charter Membership Information

Posted by: admin In: Formation discussions

Charter Membership information will be coming soon! If you are interested in being contacted when the charter membership period opens, please send an email to:
membership@performancemarketingalliance.com

We have had three terrific and productive days at Affiliate Summit. The working group and FAB members turned out in force at the show and have been extremely valuable in helping us move closer to formation.
On Saturday afternoon we had our first joint working group/FAB meeting. In all we had about 20 people attend, including [...]

I’ll be hosting a Q&A session on the PMA at Affiliate Summit. Many of the FAB and working group members will be in attendance, so this is your opportunity to learn about our progress and provide input.
Monday - 1:30pm - 2:30pm
Classroom C - Harbor View Ballroom
I look forward to seeing you there!
Rebecca Madigan
Founding Organizer - [...]

Thank you to all who have participated in the nomination and voting for the FAB. The response and level of participation has been fantastic. Over 115 people were included in the nominee list, and 85 people voted. But this is just the beginning! There are more ways to participate in the formation of the [...]





  • Tiffany: Okay what the heck is with all the digs at Democrats? Appealing to people to band together and fight this affiliate tax while bashing one large group
  • Mike Buechele: Hi John, I don't think I understand your take. Amazon charges me state tax, and always has, based on my shipping address. I, and many other affilia
  • John A. Shaw: Mike, Yes, bn.com does have an affiliate program, and they do collect sales tax. It would be much better if Congress allowed states to collect sal

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Performance Marketing Alliance, Inc. is a new industry association for performance marketing professionals. The goal of the Performance Marketing Alliance is to raise the visibility and credibility of performance marketing.

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