About

Performance Marketing Alliance, Inc. is a new industry association for performance marketing professionals. The goal of the Performance Marketing Alliance is to raise the visibility and credibility of performance marketing.

Mission

Performance Marketing Alliance, Inc. is the not for profit, trade association for the performance marketing industry.  Our core objective represent the performance based marketing industry in a unified voice, cultivate a positive image, and encourage participation in this marketing channel.

Initial PMA Scope

•    Drive membership
•    Publish best practices
•    Coalesce issues facing the industry
•    Coordinate advocacy efforts

Performance marketing is a comprehensive term that refers to advertising programs where marketing partners are paid on the performance of their advertising programs. Advertisers (or merchants) pay their performance advertising partners (also known as affiliates or publishers) when an action is completed, such as a sale or completion of a lead. Stated another way, performance advertising rates are set by the advertisers, based on their customer activity; traditional advertising rates are set by the marketing partner based on audience or viewer potential. Performance marketing includes affiliate marketing, CPA (cost per action) marketing, search marketing, lead generation, and other types of performance based programs.

Performance Marketing Alliance, Inc., officially launched December 29, 2008, as a self-sustaining non-profit organization supported by membership dues, directed by volunteer industry leaders voted on to a board of directors.

More information can be found on these pages:

Governance

Privacy Policy

For information, contact membership@performancemarketingalliance.com.